Director, Brand Strategy

Job Summary: We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb’s global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation. This leader will translate business objectives, customer insights, and market dynamics into a cohesive global brand strategy, ensuring alignment across regions, functions, and channels. Unlike a traditional creative production lead, this role is fundamentally strategic: shaping how iHerb shows up in the world, ensuring consistency across markets, and translating business priorities into a cohesive brand system.…