Senior Director of Performance Creative Strategy

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth. This role sits at the intersection of: Performance marketing Audience psychology Creative operations You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is not a production role. This is a thinking role with commercial accountability. Core Responsibilities 1. Define Creative Direction Establish and evolve the creative north star across all paid platforms Define energy, tone, pacing, and visual guardrails Translate data into ICP insights, and ICP insights into creative frameworks.…