Head of CRM - Fixed Term Contract

To be successful in this role you will have to be a brilliant people motivator capable of driving the “BAU” whilst simultaneously designing and implementing a root and branch change program. You will have to have the strength to transform - making the marketing experience of the future different to that of today. You’ll do this through organization re-design, through process transformation, and through setting an ambitious development agenda with your technology partners. You will be accountable for the direct marketing activities, delivering targeted communications to our customers. Our aim is to create personalized customer engagement plans, ensuring that each customer's marketing experience is tailored to their preferences.…